The ChiroX Show: The Blueprint for a 7-Figure Chiropractic Practice
Interviews and insights with the most successful chiropractors and industry leaders on the planet. Get the strategies, systems, and mindset you need to scale your business beyond 7 figures.
The Podcast for Visionary Chiropractors
In each episode, we go beyond the typical practice management advice to bring you in-depth conversations with industry leaders, successful clinic owners, and marketing experts.
We dive deep into the strategies that truly matter... from advanced marketing systems and patient retention secrets to the mindset and leadership principles required to build a multi-million-dollar practice.
Whether you're looking to optimize your patient flow, expand to multiple locations, or increase your cash-based services, this is your resource for actionable, no-fluff advice.
Think You'd Be a Great Fit for The ChiroX Show?
We are always looking for visionary chiropractors who have built a 7-figure+ practice. If you have a unique growth story and a passion for helping others scale, we want to hear from you.
I'm Corey Hiben, your podcast host
I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.
As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional, I know the challenges of getting clients and building a sustainable business.
Now I spend my days helping chiropractors with their business and marketing challenges.
I definitely don't have all the answers, but I'm willing to bet that one of my guests does.
Enjoy the show.
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Success Stories
Why 80% of Chiropractors Shouldn't Own a Practice
Dr. Steve Judson runs 6 clinics built on one specialty: the atlas. Why most doctors aren't wired to own, and the L1/L2 model that keeps associates around.
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Success Stories
Why the Best Associates Will Never Work for You
Struggling to keep good associates? Dr. Peter Kevorkian ran a cash practice for 25 years. His hiring playbook and why the best ones eventually leave.
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Success Stories
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Why Most Chiropractic Partnerships Don't Work
Dr. Gregg Gerstin walked in one Monday to an empty practice. The partnership mistake that gutted it and the vertigo-niche playbook behind his $1M comeback.
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Success Stories
Why You Shouldn't Build a Practice on Your Personality
Dr. Dennis Short runs 28 insurance-based clinics in Kentucky. Why a practice built around your personality stalls, and the systems that scale past you.
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Success Stories
Don't Open a Second Clinic Until You Pass This Test
Dr. Allen Miner had 4 clinics fail before the 3-month rule. Now at 13 clinics, he shares the test to pass before location two, plus his AI and VA model.
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Success Stories
Why a Waitlist Practice Is a Sign of Failure
Think a waitlist means you've made it? Dr. Tony Ebel left $90K/month in insurance to build the largest pediatric chiropractic network. Why waitlists fail.
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Business
Chiropractors Are the Original Biohackers
Dr. David Lipman runs a $1M+ cash biohacking practice in Boca Raton. The Superhuman Protocol, an AI front desk, and the membership model that scales it.
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Business
Why 80% of Patients Leave by Visit 3
Dr. Daniel Bai of CloseForChiro on why 80% of new patients leave by visit 3, why sales is a learnable skill, and why the yes happens in the first 4 minutes.
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Success Stories
Your Practice Will Never Outgrow Your Self-Esteem
Dr. Sebastian Bonnin's Puerto Rico practice went from $120K/month to zero after Hurricane Maria. The 3 A's framework and the self-esteem ceiling owners hit.
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Success Stories
From $10K First Year to $3M Practice (No Insurance)
Dr. Justin Brown earned $10K his first year, took zero insurance, and built a $3M practice. His path to Serve Bigger and a model built for 3-5x exits.
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Growth & Scale
Why He Closes the Clinic Every Tuesday
Dr. Josiah Fitzsimmons does $7M from one 1,800-sqft location and closes Tuesdays for team training. The 20% schedule utilization gap most chiropractors miss.
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Success Stories
He Runs His Practice From 500 Miles Away
Dr. Tim Weselak lives in Nashville, flies to Illinois 48 hours a week, and his three associates run a 91% resign rate practice. 21 years to durability.
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Success Stories
He Built a $1M Practice Doing ONE Thing
Dr. Anthony Pellegrino built a $1M+ NJ practice on cranial chiropractic for pediatrics. The diversification trap, the bathtub moment, and an AI-run ad account.
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Success Stories
You Don't Have to Choose Between Great Care and Great Money
Dr. Caleb Braddock built a $3M practice in a 3,000-person Texas town and co-founded Genesis Back & Neck, now in 80+ offices saving patients from spine surgery.
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Business
Stop Seeing Patients 5 Days a Week
Dr. Nikki Cottis runs a 7-figure chiropractic practice while seeing patients only 2.5 days a week. The systems, scorecards, and ClickUp workflows behind it.
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Growth & Scale
Build to Sell Even If You Never Plan To
Dr. Stuart Bernsen built Chiro One to 160 locations and sold at 9x EBITDA. Why every chiropractor should build to sell, even if they never plan to exit.
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Success Stories
How One Email Got Chiropractic Into Public Schools
Dr. Lona Cook's practice adjusts 400 students a week across 16 Wisconsin public schools. The email that started it and the systems that scaled it.
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Growth & Scale
Built a $40M Practice. Takes 8 Weeks Off Every Summer.
Dr. Jason Green scaled a chiropractic practice from $2.5M to $40M and takes 8 weeks off every summer. The hero doctor trap and how to escape it.
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Growth & Scale
Why $1M Is Keeping Most Chiropractors Broke
Dr. Bobby Ilijasevic scaled a single chiropractic office past $5M and is targeting $10M. The skill-acquisition curve and talent funnel most owners miss.
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Growth & Scale
How to See 450 Patients a Week Without Burning Out
Dr. Ryan Davis sees 450 patients a week with CA-driven workflows, AI-powered notes, and the $600/hour delegation rule his coach drilled in for years.
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Success Stories
Why She Shut Down $20K/Month to Save Her Practice
Dr. Lisa Parissi shut down a $20K/month med spa to double down on $10K care plans at her Newport Beach practice. Inside the 5-year exit strategy and COO hire.
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Business
Why 70% of Chiropractors Are in the Wrong Role
Dr. Eric DiMartino on the Rubik's Cube framework, the 80% delegation rule, and the E=MC² formula for being the Chief Energy Officer of your practice.
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Growth & Scale
Stop Being the Machine. Start Building the Machine.
Dr. Stephen Franson built a 1,000-visit-per-week practice. The 4 seasons of a chiropractic career, the Crazy 8 capacity blocks, and the low-drama data rule.
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Business
Why High Margins Are Killing Your Practice's Exit Value
Dr. Austin Cohen runs 13 locations at 15-20% margins on purpose. Why chasing high margins can wreck your exit value, and the contract-to-expand mantra.
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Business
Why Your Best Patients Ghost (And What Actually Fixes It)
Dr. Jay Greenstein on why patients leave when they feel better, the 3 Bs of behavior change, and the gamification framework that drove 36% more visits.
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Business
How to Build a $1M Practice as the Niche Expert
Dr. Lauren Daniels built a 7-figure prenatal practice with zero ad spend. Inside her referral strategy, premium pricing model, and wellness spa expansion.
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Business
Stop Working Too Many Hours: Scale to $1M
Dr. Chase Dyess on the Four Seasons experience, no-chatter scheduling, value-based pricing, and the simple systems behind a decade of 7-figure revenue.
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Business
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Leadership & Systems: 7-Figure Practice, Zero Burnout
Dr. Peter Camiolo's ITTV delegation framework, the 3-list exercise to reclaim your time, and the Culture of Testimony system that keeps referrals coming in.
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Business
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The "Mayor of 5 Miles" Practice Growth Strategy
Dr. Cliff Fisher's Mayor of 5 Miles strategy: 75+ new patients monthly, 84% from referrals, and the event-driven marketing playbook behind it all.
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Business
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Raise Your Prices, Scale Your Practice (How to Win)
Dr. Justin Rabinowitz doubled his prices and grew 34% during COVID. Inside the cash-practice math, the LTV lever, and why the middle is where practices die.
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Business
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$7-Figure Chiro Practice: The System That Runs Itself
Dr. Jesse Jacobs on building a 9-location, $7-figure practice. The 90-day test, the data-over-drama rule, and why simplicity is the only thing that scales.
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Business
The Future of Chiropractic is Integrated Care
Dr. Joe Denke's medically integrated practice blueprint: the $5K legal setup, zero-equity NP/MD staffing, and why integration drives a higher exit multiple.
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Business
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The Introvert's Guide to Scaling a 10 Clinic Chiropractic Business
Dr. Tony DeRamus scaled to 10 clinics as an introvert. The $1M rule before expansion, why your practice isn't a family, and the wow-factor patient experience.
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Marketing
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More New Patients = More Revenue (The Biggest Lie in Chiropractic)
More new patients does not mean more revenue. Dr. Savy Ford keeps churn under 3% with community-driven retention and a focus on patient value over raw counts.
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Business
The Honest Path to 7-Figure Chiropractor Business
Dr. Michael Henry on scaling TexStar Chiropractic to four locations. The shift from clinician to CEO, the real green light for expansion, and the wow factor.
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Business
He Almost Killed His Chiropractic Business (Avoid This Mistake)
Dr. Tabor Smith on solving chiropractic's retention crisis with a 21-day Spinal Hygiene Challenge that doubled patient lifetime value across his practice.
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Business
Why You're Burnt Out (And Your Chiro Business Isn't Growing)
Dr. Justin Moseley's near-death experience reshaped his practice. The visualization habit, personal branding, and the who-not-how mindset behind his growth.
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Business
The Real Reason Your Chiro Biz Isn't Growing (It's Not Your Marketing)
Dr. Chris Zaino went from terminal illness to running one of the world's largest chiropractic practices. Inside his one-talk blueprint and cash-utility model.
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Business
The 'EASY' Niche That Scaled His Chiro Clinic To 7-Figures
Dr. Ryan Browning on smart niches, wellness-based care, and the seven-figure blueprint behind Browning Family Chiropractic. Plus the AMS scheduling system.
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Business
The $1M Chiro Practice Blueprint- Master Facebook Ads & Scale Your Clinic
Dr. Travis Stewart's seven-figure Facebook ads blueprint: $83K/month math, 40 new patients, the $3K case value formula, and the conversion system behind it all.
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Business
The Real Reason Your Chiro Practice Is Falling Behind (It's How You Use AI)
Dr. Chad Woolner's four-step AI framework for chiropractors: brand identity, aggregation, curation, and creation, plus high-ticket offers and hybrid marketing.
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Business
From Neuroscience to Chiro Empire- Dr. Paul Shrogin's Growth Blueprint
Dr. Paul Shrogin on building a multi-stream chiropractic practice. The CEO time block, hiring for personality, and the long-game referral strategy.
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Business
7-Figure Chiropractic Clinic - The Veteran Who Built His Practice From Scratch
Marine veteran Dr. Dan Shaddock on building a multi-location chiropractic practice from scratch. The 10-year lease bet, networking blueprint, and team culture.
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Business
Stuck "IN" Your Chiro Practice? HERE'S How to Escape & Scale
Dr. Brad Cole on shifting from clinician to CEO. The CEO time block, group hiring events, and how core values keep multi-location chiropractic teams aligned.
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Business
Scale Your Chiropractic Practice: Stop Talking Too Much & Do THIS!
Dr. Tim Young built a $1M+ practice working only 18 hours a week. Inside his focused-adjustment philosophy, low overhead model, and work-life balance approach.
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Business
Building a 7-Figure Chiropractic Practice
Dr. Paul Reed on building a 7-figure chiropractic business. Self-leadership, delegation, KPI tracking, and the 'lowest heart rate in the room wins' philosophy.
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What people are saying...
The ChiroX Show is a must-listen for any clinic owner serious about growth. Here's what our listeners are saying about the show.
“The best quality chiropractic podcast I’ve ever heard”
Dr. Scott Mitchell
Limitless Chiropractic
“Great episode with Dr. Tim! That man can talk!.”
Dr. Casey Morgan
West End Chiropractic
“By far the best chiropractic podcast out there!”
Dr. Mikala Booher
Elite Wellness Chiropractic
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