Episode

Don't Open a Second Clinic Until You Pass This Test

Dr. Allen Miner had 4 clinics fail before figuring out the test that determines whether you should open another one: leave your current clinic for 3 months. If it's still running when you come back, you've got a business. He now operates 13 clinics, runs Chiro Matchmakers, and chairs UAC.

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Episode Details

Most chiropractors open a second clinic the moment the first one is profitable. Dr. Allen Miner had four clinics fail before learning the test he wishes someone had told him: leave your existing clinic for three months. Come back. If it's at least doing as well as it was when you left, you have the green light. If it's not, you don't have a business yet. You have a job that funds itself when you're standing in it.

Allen runs 13 clinics across 4 states, serves as CEO of Chiro Matchmakers (chiropractic's largest staffing agency), and chairs UAC (Ultimate Achievers Club), the mastermind of chiropractors who collectively did $530 million in revenue last year with an average member at $7 million. He also owns a gin and vodka company and a property company on the side. None of it happened in a straight line. He started in finance, hated his job, got migraine auras so bad he couldn't drive, and was about to be fired when he watched an Oprah episode on purpose and decided to figure out his.

In this episode, Allen breaks down the failure arc that built him. The fundamental mistake is using the cash flow of your one good clinic to bankroll the next one before the first one can run without you. When the second clinic struggles, you pull energy and money from the first, and now neither is healthy. The three-month test is a litmus test for whether your systems and team can hold without you, not a vacation suggestion. He also gets into PDP (Predictive Index family of behavioral assessments) and the 25,000 chiropractor assessments his team has run over 8 years. The fundamental hiring mistake most clinics make is hiring people like themselves. The best teams are behaviorally diverse. The extroverted welcomers, the analytical detail-keepers, the dominant decision-makers, and the visionary builders all need to be in the room.

The conversation also gets into the hybrid model that lets Allen run 13 clinics without being in any of them: front-of-office staff hired specifically as warm extroverted greeters, offshore VAs and EAs from the Philippines at roughly $10/hour handling insurance verifications, social media, KPI dashboards, phones, and AI tool deployment, and the AI layer that does the 80% so the human handles the six-inch putt. Allen's email list is his number-one patient source across both Chiro Matchmakers and his clinics, beating meta ads, Google, referrals, and live events. He also covers Strength Finders, Gay Hendricks' Zone of Genius, the EOS operating system, and his three Cs of UAC: clarity, community, and curated proximity.

If you've ever opened a second clinic that struggled, considered scaling and weren't sure if the timing was right, or wondered why the same hires that worked once aren't working now, this episode is the lesson from a 4-failure veteran who built one of the largest operator footprints in the profession.

Key Takeaways

  • Don't Open a Second Clinic Until You Pass the 3-Month Test: Allen's signature line and the most expensive lesson from his 4 clinic failures. Leave your current clinic for 3 months. Come back. If it's still doing as well as it was when you left, you're ready. If not, the second clinic will siphon energy and cash from the first and you'll lose both.
  • He Had 4 Clinics Fail: Allen built Chiro Matchmakers out of the pain. He went deep into behavioral and cognitive assessments to figure out why teams worked or didn't and turned that work into a placement agency for the profession.
  • PDP Assessments: Allen's team has run 25,000+ PDP behavioral assessments on chiropractors over 8 years. The popular ones in the industry (DISC, Myers-Briggs, Enneagram, Strength Finders) are mostly not EEOC compliant for hiring. PDP, Predictive Index, and Culture Index are. Use the right tool before you hire, not after.
  • The Best Teams Are Behaviorally Diverse: Most chiropractors hire people they like, which usually means people who think like them. Then the whole team shares the same strengths and the same blind spots. A great team needs the welcomer, the analyst, the dominant closer, and the visionary, not five of the same.
  • The Hybrid AI + Offshore VA Model: Front of office is a warm extroverted greeter who loves people. Back office is offshore VAs from the Philippines at roughly $10/hour, doing insurance verifications, social media, KPI dashboards, and phones. AI is layered on top for after-hours and pre-work, but a live person closes the loop. Allen places these through Chiro Matchmakers at $9.87/hour flat rate.
  • The Email List Is the Biggest Asset: Allen's email list is his number-one source of new clients for Chiro Matchmakers and one of the strongest for his clinics. He's built it from networking, events, opt-ins, and patient lists for over a decade. It outperforms meta, Google, referrals, and live events on a per-dollar basis. His advice to new entrepreneurs: start collecting emails from day one.
  • Build Your Days Around Your Zone of Genius: From Strength Finders and Gay Hendricks' The Big Leap. Allen's top strengths are strategic, ideation, maximizer, positivity, and visionary. He sits as advisor to most of his businesses through EOS-style operating systems and KPI dashboards. The integrators and operators run the day to day. The result is 13 clinics he's actively not running.

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