Resources for Chiropractic Practice Owners
Honest content built for chiropractors who want to scale beyond $1M without burning out, betting on social media, or paying another agency $500 a month for nothing.
Everything we publish is designed to do one thing: help you build a chiropractic practice that runs without you. No fluff, no influencer takes, no recycled advice you've already heard.
The ChiroX Podcast
Real conversations with seven-figure chiropractic practice owners.
He Works Month On, Month Off and Runs a $3M Practice
Dr. Simon Floreani runs a $3M practice in Australia and has hired 30 associates over 20 years. He works month on and month off, sees patients 3.5 days a week when he's in town, and just crossed 5 million views on social media in 6 months. His progressive buy-in model is the succession playbook.
He Built 24 Chiropractic Clinics From $4 in His Pocket
Dr. Corey Malnikof was down to $4 in his pocket in 2005 with a lease he could not build out. Today he runs Palmer Care Chiropractic: 24 clinics, 150 team members, and PE firms offering him 10x to 14x EBITDA. His yellow book, four levers, and the reason most multi-location chiros go from 1 to 2 to 3 to 0.
Why Most Chiropractic Practices Are Worth Almost Nothing on Exit
Dr. Kris Arnold runs Live Well Chiropractic in Bedford County, PA where there are three times more cows than people. 25 years, 18 team members, four doctors, a multimillion-dollar practice. He is also incoming President of the Pennsylvania Chiropractic Association and calls it the Secret Service of chiropractic.
We sit down with practice owners who’ve actually scaled past $1M, $5M, even $40M, and we ask them the questions that matter. How they hire associates. How they handle burnout. How they market without losing their sanity. How they exit when the time comes.
No sponsorships, no fluff, no recycled mindset content. Just the real stories of how chiropractic practices actually grow.
The ChiroX Blog
Search marketing playbooks for chiropractic practices.
Best Local Keywords to Boost Your Chiropractic Reach for Patient Acquisition
Most chiropractors target keywords that never convert. Here's how to find and use the local search terms that actually bring patients in the door.
How to Improve Chiropractic Website SEO for Maximum Growth and Patient Acquisition
Most chiropractic websites are invisible on Google. Here's the on-page SEO that actually moves rankings and turns visitors into booked patients.
Local SEO for Chiropractors: How to Get More Patients from Google
Most chiropractors waste SEO budget on the wrong keywords. Here's how local SEO really works for practices and exactly what to optimize first.
Practical, in-the-trenches articles on Google Ads, SEO, Google Business Profile, Websites, and everything else that actually moves the needle for a chiropractic practice. Written by the people doing the work, not the marketing department.
Free Email Course
Five days. One marketing concept per email. No fluff.
A short email course covering the search marketing fundamentals every chiropractic practice owner should understand - whether you handle marketing in-house or hire it out. You'll learn what good Google Ads management actually looks like, how local SEO compounds over time, why your Google Business Profile matters more than your website, and what most agencies are doing wrong.
It's free. There's no hidden upsell. Just five emails of useful information.
Chiropractic Marketing Dashboard
Track the numbers that actually matter.
A simple, free dashboard you can use to track the marketing metrics that drive practice growth - new patient leads, cost per lead, conversion rates, GBP heatmap progress, and more. Built for chiropractic practices, not generic businesses.
If you've been wondering "is my marketing actually working?" - this is how you find out.
Want a personalized review of your current marketing?
Track the numbers that actually matter.
If you'd rather have someone look at your specific situation than read general advice, request a free marketing audit. We'll record a video walkthrough of your current marketing setup and send you a written report showing exactly what's working, what's broken, and where you're leaving patients on the table.
It's free, it's personalized, and there's no sales pitch attached.
New content every week.
We publish a new podcast episode and a new article on a regular cadence. If you want it delivered straight to your inbox, the email course is the easiest way to stay in the loop.