The Honest Path to 7-Figure Chiropractor Business
Thinking about scaling your chiropractic practice? Dr. Michael Henry, founder of TexStar Chiropractic, shares the raw, honest journey of growing from a solo practitioner to a 7-figure, multi-location CEO. Discover the critical mindset shifts, hiring secrets, and the one metric that signals you're truly ready to expand (it's not what you think)
Episode Details
Growing from a solo doc to a multi-clinic CEO isn't just about "grinding"—it's about a fundamental shift in your mindset, systems, and leadership.
In this episode of the ChiroX podcast, we sit down with Dr. Michael Henry, the founder of TexStar Chiropractic, who has successfully scaled his practice to four locations. He pulls back the curtain on the "painful lessons" and strategic decisions that fueled his 7-figure business growth.
Dr. Henry explains the vital evolution from being "tactically focused" (stuck in the trenches) to thinking strategically as a leader. He reveals why your first clinic must run on reproducible systems—not your personal "guru" skill—before you even think about opening a second.
So, when is the right time to expand?
Dr. Henry gives an honest warning: simply wanting more profit isn't the answer. Doubling your overhead is rarely the path to profitability. Instead, he shares the real green lights for growth, which have less to do with patient volume and more to do with having the right people in place.
We also dive into the non-negotiable fundamentals of a successful practice, from creating a "wow factor" for patients to the power of "unreasonable hospitality" and why exceptional communication is a diminishing resource that you can build your brand on.
If you're a practice owner feeling stuck or wondering what it really takes to build a scalable, sustainable, multi-location business, this episode is for you.
Ready to build scalable systems for your own practice? See how ChiroX can help you optimize your marketing and growth. Book a call with our team today.
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Key Takeaways
- Don't Scale for Profit Alone: Dr. Henry warns that many owners jump to a second location thinking it's the only path to profitability. But, as he notes, "doubling your overhead is not usually the best way to make a higher profit."
- The REAL Green Light for Expansion is People: The right time to open a new location isn't when you hit a specific revenue number; it's when you have the right people (leaders and associates) ready to run it.
- Shift from Tactical to Strategic: To grow, you must evolve from a "tactically focused" practitioner (handling day-to-day fires) to a strategic CEO who thinks long-term.
- Stop Being the "Guru": You cannot scale a practice that is 100% dependent on your personal skills and identity. As host Corey Hiben notes, "Everybody wants to be the guru until they want to take a vacation."
- Build Reproducible Systems: True scale comes from systems (like using drop tables or specific adjusting instruments) that level the playing field, allowing other doctors to deliver consistent outcomes.
- Create a "Wow Factor": The most important fundamental of a successful practice is exceeding patient expectations. This "wow factor" is built on a foundation of exceptional communication and making patients feel heard.
- Don't Lose Your "Why": Dr. Henry shares that the unhappiest period in his career was when he pulled completely out of patient care. He advises owners to keep a foot in the door to stay grounded, credible, and connected to the "why" that started it all.
How to Build a $1M Practice as the Niche Expert
Stop trying to be everything to everyone. Dr. Lauren Daniels, owner of Flourish Family Chiropractic, reveals how she built a $1 million practice by doing the exact opposite: niching down. Discover how she attracts 80+ new patients a month with zero ad spend, why specializing allows you to charge premium prices, and how she successfully expanded into a wellness spa model.
How to Build a $1M Practice as the Niche Expert
Stop Working Too Many Hours: Scale to $1M
You don't need to be the "best" adjuster to build a 7-figure practice—you need the best systems. Dr. Chase Dyess, owner of Trinity Chiropractic, reveals the simple procedures, scheduling hacks, and mindset shifts that allowed him to scale to over $1 million in revenue (and maintain it for a decade).
Stop Working Too Many Hours: Scale to $1M
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Leadership & Systems: 7-Figure Practice, Zero Burnout
Are you a 7-figure chiropractor headed straight for burnout? Dr. Peter Camiolo was, too, until a family crisis forced him to stop being the "doer-of-all-things" and become a true CEO. Learn his "ITTV" delegation framework, a 3-list exercise to reclaim your time, and how to build a "Culture of Testimony" that drives growth without you.
Leadership & Systems: 7-Figure Practice, Zero Burnout
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