Scale Your Chiropractic Practice: Stop Talking Too Much & Do THIS!

Core Philosophy and Mindset

• Work-life balance is achievable. Dr. Young refutes the idea that a high-earning practice must come at the expense of family life. He built a practice collecting over $1 million annually while working only 18 hours a week.
• Priorities are everything. Your priorities should be, in order: your relationship with yourself, your spouse, your children, and then your practice. Dr. Young emphasizes that a loving personal life fuels the "passion and love" you bring to your practice, which patients receive and respond to.
• "Wherever you are, be all there." To achieve a high-volume practice with a low overhead and a balanced life, you must be present in every aspect of your life. When in the office, focus solely on the patient and the adjustment; when at home, be fully present with your family.
• Master your craft. The "actual art of delivering a specific" chiropractic adjustment is vital to success. Dr. Young compares an unfocused practitioner to a "doodling piano" player who earns a small amount of money, while a focused, intentional practitioner is like a "concert pianist" who is paid handsomely and has people lining up to see them.

Practice Operations

• Simplicity and efficiency are key. Dr. Young states that practice growth is "very, very simple" and that the main bottlenecks are "talking too much and you're doing too much". He advises to remove all unnecessary items and procedures in the office that create extra conversation and waste time .
• Reduce your overhead. Go through everything you spend money on and reduce it. Dr. Young shares an example of a practice collecting $3 million a year but having an 82% overhead, leaving the owner with very little profit.
• "Tell the truth" and deliver on it. The "truth" in chiropractic is that your job is to find stress in the spine and apply specific motion to a joint. Symptoms are "irrelevant," and your purpose is not to "heal them" or "cure" them, but to allow the body the potential to heal.
• Embrace a focused approach to care. Dr. Young’s own practice was built on "adjustments only," without selling supplements, extensive therapies, or a lot of marketing. He focuses on a specific, intentional adjustment and believes that this mastery is what drives patient referrals and patient retention.
• Get a coach. Getting a coach was a turning point for Dr. Young, helping him go from struggling financially to building a successful practice. He recommends finding a coach you resonate with to avoid "reinventing the wheel" and to accelerate your growth.