He Almost Killed His Chiropractic Business (Avoid This Mistake)

The Retention Problem & The Dental Solution

• The fundamental issue in chiropractic is not patient acquisition, but retention.

• The number one reason patients drop out of care is not that they feel better; it's because they just don't know why they should stay.

• Dentistry solved its retention problem by creating a culture of preventative care and educating people to take care of their teeth for a lifetime.

• Spinal Hygiene is the chiropractic equivalent, providing patients with a clear, simple reason for lifetime spinal care, just like dental hygiene for teeth.

The Patient Education System & Its Financial Impact

• Dr. Smith's system is built around a 21-day Spinal Hygiene Challenge that turns a patient's home care into a daily habit.

• This system includes an automated email and text drip campaign that provides consistent education on the importance of spinal health.

• The financial result is significant: his practice's lifetime value of a patient more than doubled after implementing these systems. He has patients who come in weekly and have been with him for 10 years.

• He mentions that the Spinal Hygiene kits increase a doctor's per-visit average and provide about a 60% return on investment.

The Mindset of a Scaling Entrepreneur

• He initially made the mistake of trying to grow too fast by opening multiple clinics without having his systems stabilized, which made the practice fragile.

• The solution was to create a simple, plug-and-play system that could be used consistently across all locations with a single change to the sign-off.

• The biggest misconception is that patients don't want to be educated. In reality, when a chiropractor explains the "why" behind the care, patients are 60% more compliant.

• He changed his own mindset from "feast and famine" to a more stable, predictable business model. He also believes that a chiropractor must provide a service (like preventing degenerative disc disease) that they themselves would want to provide.