About ChiroX
A chiropractic search marketing agency built by someone who used to be terrible at marketing, until he wasn't.
We work exclusively with chiropractic practices doing $1M+ in annual revenue. We do search marketing only. That's the whole pitch
The story behind ChiroX
I used to be a healthcare professional. Not a chiropractor, but close. I was an occupational therapist, and like most healthcare practitioners, I was responsible for getting my own patients.
If I’m honest, I was terrible at it.
I tried everything. Cold emails. Door knocking. Local networking. Sending gift baskets. Sneaking into doctor’s offices to introduce myself, which I don’t recommend anyone do, by the way.
None of it really worked. But through enough trial and error to embarrass me in retrospect, I eventually figured out what actually does work. And along the way, I realized something I didn’t expect: I was a lot better at the marketing side than the patient care side.
So that’s what I do now. Marketing. But not for everyone, just for chiropractors. And not just any kind of marketing, just search.
That’s ChiroX.
Why we exist
There’s a specific kind of frustration that comes from being a good chiropractor with a busy practice and watching your marketing not work.
You know your clinical results are excellent. You know patients love you. You see your competitors, some of them objectively worse practitioners, somehow filling their schedules through Google. Meanwhile, you’re watching ad spend disappear into the void or paying an agency $1,500 a month for a “social media presence” that has never produced a single new patient.
We started ChiroX because chiropractors deserve better than what most marketing agencies are offering them.
There’s a specific kind of frustration that comes from being a good chiropractor with a busy practice and watching your marketing not work.
You know your clinical results are excellent. You know patients love you. You see your competitors, some of them objectively worse practitioners, somehow filling their schedules through Google. Meanwhile, you’re watching ad spend disappear into the void or paying an agency $1,500 a month for a “social media presence” that has never produced a single new patient.
What makes ChiroX different
Three things that aren't slogans:
We only work with chiropractors.
Not dentists, not med spas, not lawyers, not “healthcare in general.” Just chiropractors. We’ve spent years learning what works in this niche specifically: what your patients search for, what your front desk struggles with, what your competitors are doing in the map pack. We’re not figuring it out as we go.
We only do search marketing.
Google Ads, SEO, Google Business Profile, landing pages, websites. That’s it. No Instagram reels. No content calendars. No vanity metrics. Search is where high-intent patients are looking, and we put all of our energy there instead of spreading thin across channels that don’t deliver.
We’re built for $1M+ practices.
This isn’t gatekeeping for the sake of it. The strategies that work for established practices are different from the ones that work for startups, and we’d rather be excellent at one than mediocre at both. If you’re not at $1M yet, we’ll tell you, and we’ll point you in a better direction.
Meet the ChiroX Team
We're a small team of specialists who each own a piece of what makes the work great.
Corey Hiben
Sales, podcast host, and the person you'll actually be working with.
Andrew Peluso
Alex Richardson
Rodrigo
Designs every ChiroX-built website to balance ranking, conversion, and patient experience.
Noman
Builds the websites Rodrigo designs. Handles the technical side that makes the site fast, clean, and SEO-ready.
Sajjad
Specialist Runs every ad campaign, manages call tracking, and obsesses over the conversion data so we don't have to guess.
Ammar
Owns the GBP work. Optimizes profiles, manages weekly signal posts, fights spam, and tracks heatmaps so you can see real progress.
A note on the way we work
We’re not trying to be the biggest chiropractic marketing agency. We’re trying to be the best one for the specific kind of practice we serve.
That means we cap how many new clients we take on each quarter. It means we don’t take on practices we can’t actually help. It means our clients hear from us regularly, on monthly strategy calls, in real reports that show real numbers, and through actual responses to actual questions instead of canned account-management copy.
We’re based in Austin, Texas, where Corey lives with his fiancée Mikala. We work with chiropractors all over the country. The agency is built around a simple principle: do excellent work for serious clients, and don’t compromise either side of that.
How to get started
Two paths in:
Want to see what we'd actually do for your practice?
Request a free, personalized marketing audit. We'll record a video walkthrough of your current marketing - what's working, what's broken, and where you're leaving patients on the table.
Already know you want to work with us?
Join our priority waitlist. We take on a limited number of new clients each quarter so every practice we work with gets the attention they need.
That's it. That's the whole pitch.
Search marketing for chiropractors doing $1M+. Built by people who care about doing the work right. If that sounds like a fit, let's talk.