He Works Month On, Month Off and Runs a $3M Practice

Most chiropractors are convinced the practice will die if they take a week off. Dr. Simon Floreani was convinced too. He took the week. Nothing happened. Took two weeks. Nothing happened. Took three, then five, then ten months. Each time it held. And each time his read on what a scaled chiropractic business could actually look like broke wider open.

Today he runs Vitality Group in Australia. $3M practice. 30 associates over 20 years. Works month on and month off. When he's in town, three and a half days a week. That's it. The practice keeps running.

Simon and his wife Dr. Jennifer are the co-founders of the Chiropractic Mastery School community and Well Adjusted Babies, which has sold 500,000 copies globally. He's been adjusted by Sid Williams and Reggie Gold. Quarter-million dollars of media training from years defending chiropractic on Australian national radio. And he doesn't actually hold a chiropractic license in Australia anymore — practices as a "native healer." Patients still line up in droves.

The whole conversation gets into the progressive buy-in model that fixed his associate churn. Most chiro associates leave after two years to start their own practice. Simon's model kills that: gift 10% of the practice to the golden associate on day one, offer them the option to buy up to 49% in 5% increments (roughly $150K each on a $3M practice), revalue the business every year so they're incentivized to grow it fast while the shares are still cheap. He keeps majority control and residual income for life. Same model he's now using with his four sons and his nephew.

Then there's the social media story, which is genuinely wild. Six months ago his social was, in his words, "trash." His barber offered to redo his content as a thank-you. Simon hired him full-time. The mandate: showcase the beauty of an adjustment, not the crack sounds. Six months later, millions of views a week. Hundreds of DMs a day. A guy flew from Kenya to Barcelona to book with Simon at 4x normal rate.

And the philosophical spine of the whole thing: chiropractors are in the transformational business, not the transactional. Associates should be paid on performance, not salary. Every chiro should aspire to be the best chiropractor they know.

If you've never taken a real vacation, wondered whether you can scale without becoming a franchise, or watched associate after associate walk out the door, this is the international masterclass from a guy who's built the model.