The "Mayor of 5 Miles" Practice Growth Strategy

What does it really take to build a practice that runs without you? One that doesn't just survive but thrives, allowing you to lead from 2,500 miles away?

In this episode, Dr. Cliff Fisher unpacks the exact strategy he used to build a multi-million dollar practice that he commuted to for only six days a month. The secret? He stopped just being a chiropractor and became the "Mayor of 5 Miles".

Dr. Fisher’s practice was a referral powerhouse, averaging over 75 new patients a month for a decade, with 84% of them coming from referrals.

This wasn't an accident. It was the result of a relentless, "event-driven" marketing strategy. He shares the playbook for his legendary events, from his annual "Rib Cookoff" that generated 25-27 new patients in a single day to his "Patient Appreciation" picnic that drew over 1,200 people.

But events alone don't build a lasting business. Dr. Fisher reveals his counterintuitive leadership philosophy that made his team culture unshakable: "Principals first, Team second, and Patients third." He explains why he learned to back his team over a patient and how that focus on culture allowed him to build a mature, stable business that could run without him.

You'll also learn about his 20-step hiring process, his "Dream Team Card" for truly understanding his people, and why he believes the best way to get a referral is to give one.

Ready to become the "Mayor" of your town? Start by tracking the right metrics. Download our FREE High-Performance Marketing Metrics Dashboard.

Want to build a marketing system that generates referrals like clockwork? Book a call with the ChiroX team today.