More New Patients = More Revenue (The Biggest Lie in Chiropractic)
Why is "more new patients = more revenue" the biggest lie in chiropractic? Dr. Savy Ford, owner of Blossom Family Chiropractic, reveals the math that proves it. Discover how she maintains a high-retention practice (under 3% churn!) by treating patients like community and how her "Women, Wine, and Wellness" events generate $27,000 in LTV from a single night.
Episode Details
Most chiropractors are stuck in a hamster wheel chasing one "sexy" metric: new patients.
But what if that was the most expensive, least profitable way to grow?
In this episode of the ChiroX podcast, Dr. Savy Ford of Blossom Family Chiropractic dismantles the myth that more new patients automatically means more revenue. She argues that clinic owners should obsess over patient retention instead.
Dr. Ford breaks down the simple math:
- Practice A (The Grinder): 50 new patients staying for 12 visits ($60/visit) = $36,000.
Practice B sees half the new patients but makes almost double the revenue, all while lowering patient acquisition costs and preventing team burnout.
So, how does she do it?
The secret is a fundamental shift: Stop treating patients like transactions and start building a community.
Dr. Ford shares her complete playbook for creating a "community-driven" practice that keeps churn below 3%. This includes auditing every patient touchpoint, implementing strategic gifting, and creating a "wow factor" that makes patients feel like family.
We also do a deep dive into her "Women, Wine, and Wellness" event strategy—a community event that cost $700 to host but resulted in nine new high-value patients, generating $27,000 in lifetime value.
If you're tired of the endless churn and want to build a more stable, profitable, and fulfilling practice, this episode is a must-listen.
Ready to dial in your own practice's metrics? Stop guessing and start growing with our FREE High-Performance Marketing Metrics Dashboard.
Want to build a marketing system that attracts and retains patients? Book a call with the ChiroX team today.
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Key Takeaways
He Almost Killed His Chiropractic Business (Avoid This Mistake)
Dr. Smith discusses how his retention strategies, inspired by the dental profession, have more than doubled the lifetime value of his patients.
He Almost Killed His Chiropractic Business (Avoid This Mistake)
Why You're Burnt Out (And Your Chiro Business Isn't Growing)
Learn how this pivotal moment made him re-evaluate his life’s purpose, leading him to embrace personal growth, expand his practice, and eventually inspire others through his content and TED Talks.
Why You're Burnt Out (And Your Chiro Business Isn't Growing)
The Real Reason Your Chiro Biz Isn't Growing (It's Not Your Marketing)
He shares his unique approach to patient acquisition, his radical cash-based model, and the powerful talks that transformed his chiropractic practice into one of the world's largest.
The Real Reason Your Chiro Biz Isn't Growing (It's Not Your Marketing)
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