Thrive Wellness Center

The Practice:

Thrive is a Chiropractic BioPhysics (CBP) certified clinic, one of the only ones in Northwest Arkansas. They accept major insurance carriers (BCBS, Ambetter, Aetna) with reimbursement rates between $150 and $175 per visit. This is a practice that doesn't need to compete on price. They needed a marketing partner who understood that.

Where They Were:

When Thrive came to us, their online presence didn't match the caliber of care happening inside the clinic. The website was outdated, their Google Ads were running at $110 per lead, and there was no system in place to track which calls were actually turning into patients. They had the reviews (600+), the reputation, and the clinical results, but the marketing wasn't pulling its weight.

What We Did:

We rebuilt everything from the ground up. A 55-page Webflow site designed around their highest-value services and the insurance-first patients they actually want to attract. We restructured their Google Ads campaigns around commercial intent keywords, not vanity traffic. We implemented CallRail for call tracking so we could see exactly what's converting and what's not. We optimized their Google Business Profile to a 93/100 audit score, ranking #1 against every competitor in their market. And we built out the automations (missed call text-back, CRM workflows, email marketing infrastructure) so leads don't just come in, they get followed up on.

The Numbers:

Cost per lead dropped from $110 to $77, a 30% reduction, while conversions increased from 35 to 42 per month. Their Google Business Profile went from middle of the pack to the top-ranked profile in Fayetteville for chiropractic. They now have 600+ Google reviews, more than double most competitors in the area. And we launched a dedicated insurance-focused campaign specifically targeting high-reimbursement patients, because a $166 BCBS visit is worth a lot more than a $112 cash visit, and the marketing should reflect that.

What's Next:

We're rolling out an SEO strategy built around AI search optimization (AEO), expanding their content footprint with targeted blog posts, and warming up their email list for patient reactivation campaigns. This isn't a "set it and forget it" engagement. It's an ongoing growth partnership.

Why It Matters:

Thrive didn't need more clicks. They needed the right patients finding them, a website that converts at the level their practice deserves, and systems that make sure no lead falls through the cracks. That's what we build.