Davis Chiropractic Health & Wellness

Dr. Ryan Davis runs a 3-doctor general chiropractic practice in Grand Rapids, Minnesota. Population: about 11,000. Not exactly a major metro. And that's what makes this interesting.

When Davis Chiropractic came to us, they had no paid search presence and no system for tracking which marketing dollars were actually putting patients in the door. They were relying on word-of-mouth and organic traffic. Solid foundation, but no predictable way to scale.

We launched Google Ads in January 2026. Within 90 days, here's where things landed:

‍The Numbers (March 2026)

$1,432 in ad spend. 25 conversions. 22 sales qualified leads. That's a cost per lead of about $57, and conversion rates running 3x higher than the industry average for chiropractic. The search campaign alone converted at 12.1%. The remarketing campaign hit 10.87%. Both numbers are elite for any market, let alone a town of 11,000.

By mid-April, cost per lead dropped to $27.39 over a 7-day stretch. The account got smarter as the data got cleaner.‍

What We Actually Built

This wasn't just "run some ads and hope for the best." We built the full infrastructure:

Three condition-specific landing pages (general chiro, back pain, and auto accident) all built in GoHighLevel's native builder so the practice can scale into new service lines without rebuilding from scratch every time.

A lead qualification workflow that reads call transcripts using AI and auto-sorts new patient inquiries from spam, existing patients, and wrong numbers. Before this, every call to the tracking number created a lead in the pipeline. Now only qualified new patient calls make it through.

A front desk SOP for their office manager to update lead statuses in real-time. This is the piece most agencies skip, and it's the piece that actually makes the ads work. When Google knows which leads turned into real patients, it finds you more of those people. Garbage in, garbage out. Clean data in, better patients out.

A customer match list uploaded from their existing patient base so Google can find lookalike audiences in the surrounding area.‍

The Auto Accident Play

During a strategy call, Dr. Davis mentioned auto accident patients were worth roughly $270 per visit compared to $60 for a standard visit. New auto injury cases can top $1,100. Minnesota is a no-fault state, meaning auto insurance covers the first $20,000 in medical regardless of who caused the accident. That removes the biggest barrier to treatment.

We built a dedicated auto accident landing page, wrote the ad copy, and launched a targeted campaign. Clicks are more expensive, but when a single patient is worth 4-5x a regular visit, the math works all day.‍

Why It Worked

Two things made this account click faster than most.

First, we went narrow. In a small market like Grand Rapids, symptom keywords (back pain, sciatica, neck pain) get almost zero search volume. People search for "chiropractor grand rapids mn" directly. So we built the entire strategy around high-intent local searches instead of trying to cast a wide net. One keyword alone (chiropractor grand rapids mn) drove 16 conversions at $36.88 each.

Second, we closed the loop between ads and the front desk. Most chiro practices lose leads in the gap between "someone clicked the ad" and "someone actually picked up the phone and booked them." We built the systems to close that gap, then trained the team on how to use them. That's where the real ROI lives.‍

The Takeaway

You don't need to be in a big city to run profitable Google Ads. You need the right keywords, the right landing pages, and the right systems behind them. Davis Chiropractic is proof that even in a town of 11,000, search marketing can deliver a predictable stream of new patients at a cost that makes the math undeniable.