Why You're Burnt Out (And Your Chiro Business Isn't Growing)

Mindset and Personal Transformation

• A "rock bottom" moment isn't required for change. Dr. Moseley's near-death experience on a whitewater rafting trip was a wake-up call that made him realize he was "playing way too small" and had become "comfortable in life." However, his message is that you don't need a traumatic event to change. Instead, you can ask yourself,
  "Why am I still here?" to find a bigger purpose and make a conscious decision to grow .
• The power of visualization and affirmations. Dr. Moseley attributes much of his success to daily visualization, which is scientifically proven to strengthen neural pathways in the brain. He would vividly rehearse his goals, such as speaking on a TED stage, by imagining the sights, sounds, and emotions. He also used affirmations, like, "I'm a strong, powerful, confident speaker," and felt the emotions behind them to "brainwash" himself into believing he could achieve his goals.
• Adopt a "who, not how" mindset. When facing a challenge or a vision for growth, the first question to ask is "Who do I need to become?" to achieve it, rather than focusing on "how" you will do it. This mindset encourages you to seek out coaches and mentors who can help you solve problems and reach your goals faster.

Business and Growth Strategies

• Build a vision bigger than yourself. A major shift in Dr. Moseley's business came from changing his vision from being "the Justin and Courtney show" to a larger vision that could accommodate other people and allow them to thrive. This enabled his practice to continue growing even when he was traveling for speaking engagements.
• Embrace personal branding. Dr. Moseley believes personal branding is essential for a chiropractor's success, as a study showed doctors were the number one profession people want to have a personal brand. By sharing your life, passions, and personal story, you build "know, like, and trust" with your community, which is the foundation of patient acquisition and loyalty. He recommends a "document, don't create" approach, sharing your daily routines and healthy habits to build a loyal following.
• Don't compare your behind-the-scenes to others' highlights. It's easy to get discouraged when you see the highlight reels of other successful doctors. Dr. Moseley reminds us that everyone experiences setbacks, like a talk where nobody signs up. It's crucial to focus on your own journey and remember that consistency, not perfection, is what matters.
• Be in it for the long haul. Personal branding and content creation are not a quick fix. Dr. Moseley points to a friend who saw only 50 downloads a month for nine months before a single email showed him the profound impact his content was having. The mindset should be about serving and providing value, knowing that the foundation you build today will lead to long-term success.