The Honest Path to 7-Figure Chiropractor Business
Thinking about scaling your chiropractic practice? Dr. Michael Henry, founder of TexStar Chiropractic, shares the raw, honest journey of growing from a solo practitioner to a 7-figure, multi-location CEO. Discover the critical mindset shifts, hiring secrets, and the one metric that signals you're truly ready to expand (it's not what you think)
Episode Details
Growing from a solo doc to a multi-clinic CEO isn't just about "grinding"—it's about a fundamental shift in your mindset, systems, and leadership.
In this episode of the ChiroX podcast, we sit down with Dr. Michael Henry, the founder of TexStar Chiropractic, who has successfully scaled his practice to four locations. He pulls back the curtain on the "painful lessons" and strategic decisions that fueled his 7-figure business growth.
Dr. Henry explains the vital evolution from being "tactically focused" (stuck in the trenches) to thinking strategically as a leader. He reveals why your first clinic must run on reproducible systems—not your personal "guru" skill—before you even think about opening a second.
So, when is the right time to expand?
Dr. Henry gives an honest warning: simply wanting more profit isn't the answer. Doubling your overhead is rarely the path to profitability. Instead, he shares the real green lights for growth, which have less to do with patient volume and more to do with having the right people in place.
We also dive into the non-negotiable fundamentals of a successful practice, from creating a "wow factor" for patients to the power of "unreasonable hospitality" and why exceptional communication is a diminishing resource that you can build your brand on.
If you're a practice owner feeling stuck or wondering what it really takes to build a scalable, sustainable, multi-location business, this episode is for you.
Ready to build scalable systems for your own practice? See how ChiroX can help you optimize your marketing and growth. Book a call with our team today.
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Key Takeaways
- Don't Scale for Profit Alone: Dr. Henry warns that many owners jump to a second location thinking it's the only path to profitability. But, as he notes, "doubling your overhead is not usually the best way to make a higher profit."
- The REAL Green Light for Expansion is People: The right time to open a new location isn't when you hit a specific revenue number; it's when you have the right people (leaders and associates) ready to run it.
- Shift from Tactical to Strategic: To grow, you must evolve from a "tactically focused" practitioner (handling day-to-day fires) to a strategic CEO who thinks long-term.
- Stop Being the "Guru": You cannot scale a practice that is 100% dependent on your personal skills and identity. As host Corey Hiben notes, "Everybody wants to be the guru until they want to take a vacation."
- Build Reproducible Systems: True scale comes from systems (like using drop tables or specific adjusting instruments) that level the playing field, allowing other doctors to deliver consistent outcomes.
- Create a "Wow Factor": The most important fundamental of a successful practice is exceeding patient expectations. This "wow factor" is built on a foundation of exceptional communication and making patients feel heard.
- Don't Lose Your "Why": Dr. Henry shares that the unhappiest period in his career was when he pulled completely out of patient care. He advises owners to keep a foot in the door to stay grounded, credible, and connected to the "why" that started it all.
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The Introvert's Guide to Scaling a 10 Clinic Chiropractic Business
Do you have to be an extrovert to build a massive chiropractic business? Dr. Tony DeRamus, an admitted introvert, explains how he scaled Sandstone Chiropractic to 10 locations. He shares why he treats his company like a "professional sports team" (not a "family") and the $1 million revenue rule you must hit before opening your second clinic.
The Introvert's Guide to Scaling a 10 Clinic Chiropractic Business
The Future of Chiropractic is Integrated Care
The episode with Dr. Joe Denke reveals how a medically integrated model is the future of chiropractic, providing a blueprint for legally adding advanced medical services and staff (like NPs/MDs) to transform a traditional practice into a high-multiplier asset capable of generating substantial profit and securing the owner's early retirement.
The Future of Chiropractic is Integrated Care
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More New Patients = More Revenue (The Biggest Lie in Chiropractic)
Why is "more new patients = more revenue" the biggest lie in chiropractic? Dr. Savy Ford, owner of Blossom Family Chiropractic, reveals the math that proves it. Discover how she maintains a high-retention practice (under 3% churn!) by treating patients like community and how her "Women, Wine, and Wellness" events generate $27,000 in LTV from a single night.
More New Patients = More Revenue (The Biggest Lie in Chiropractic)
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