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Stop Working Too Many Hours: Scale to $1M

You don't need to be the "best" adjuster to build a 7-figure practice—you need the best systems. Dr. Chase Dyess, owner of Trinity Chiropractic, reveals the simple procedures, scheduling hacks, and mindset shifts that allowed him to scale to over $1 million in revenue (and maintain it for a decade).

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Episode Details

Many chiropractors believe the path to high earnings is becoming a better clinician or adding complex services. Dr. Chase Dyess, owner of Trinity Chiropractic (voted Best Chiropractic Practice for six years running), disagrees.

In this episode, Dr. Dyess argues that scaling to 7-figures isn't about the adjustment technique—it's about the experience. He breaks down his "Four Seasons vs. Super Eight" philosophy , explaining why patients pay a premium for the way a practice feels, smells, and operates, not just the clinical result.

Dr. Dyess opens his playbook on the simple systems that allowed him to stop trading time for money, including:

  • The "No-Chatter" Schedule: How to use subjective check-in kiosks and specific table protocols to keep appointments efficient without making patients feel rushed .
  • Hiring for Longevity: The specific personality types he looks for now (hint: it's not the high-driving entrepreneurs) to build a stable, long-term team .
  • Value-Based Pricing: Why charging per visit is a "negative loop" and how to confidently sell high-ticket care plans based on results, not time .

If you are tired of chaotic schedules and want to build a reproducible, high-profit business that runs like clockwork, this episode is for you.

Ready to optimize your practice for growth? Start by tracking the metrics that actually matter. Download our FREE High-Performance Marketing Metrics Dashboard.

Want a marketing system that fills your schedule with ideal patients? Book a call with the ChiroX team today.

Key Takeaways

  • Sell the "Four Seasons" Experience: You can be a great adjuster, but if your office feels like a "Super Eight," you can't charge premium prices. Details like smell, cleanliness, and greeting patients by name build the value that justifies high fees .
  • Mirror Your Patients: To build instant rapport and increase conversion, use the patient's exact words when documenting their history, rather than your clinical interpretation .
  • Control the Chatter: Dr. Dyess uses a subjective check-in kiosk where patients log their pain levels before seeing the doctor. This, combined with having patients lay face-down immediately, cuts down on time-consuming small talk while keeping the focus on clinical results .
  • Stop Charging Per Visit: Moving to care packages prevents the "pain of paying" at every visit. Price your services based on the value of the result (e.g., solving a 5-year migraine issue), not the time you spend in the room .
  • Hire for Stability, Not Ambition: After years of hiring associates who left to start their own practices, Dr. Dyess now hires for "strong and steady" personality types who value security and a job over the risk of entrepreneurship .
  • Simple Systems Scale: You don't need complex scripts. You need clear "bullet point" procedures for every interaction (Day 1, Report of Findings, etc.) that any doctor on your team can execute consistently .
  • Ignore the Haters: If you are marketing effectively on social media, you will have haters. Dr. Dyess advises to "delete, ban, and move on"—your message to the people who need you is more important than the opinions of critics .

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