CoreFunction Chiropractic Clinic

01. The Challenge

CoreFunction Chiropractic aimed to enhance its online presence to attract more patients for its comprehensive range of services, including newly introduced StemWave therapy. Their existing website needed optimization to better convert leads, showcase social proof, and effectively promote their expanded service offerings.

They sought to leverage targeted advertising strategies to drive traffic to specific service pages and maximize patient acquisition.

02. The Solution

Our team implemented a multi-faceted digital marketing strategy focused on optimizing their website for conversions, leveraging social proof, creating targeted landing pages, and implementing strategic advertising campaigns.

Our key solutions included:

• Website Update and Optimization: Enhancing the website's design, user experience, and content to improve engagement and guide visitors toward conversion actions.
• Google Reviews Integration: Strategically embedding Google Reviews on the website to leverage social proof and build trust with potential patients, increasing lead conversion rates.
• High-Converting Landing Page Creation: Designing and developing dedicated landing pages specifically tailored to promote key services, including StemWave therapy, with clear calls to action.
• Local Service Ads Setup: Implementing and optimizing Google Local Service Ads to capture local, high-intent leads actively searching for chiropractic care.
• Strategic Google Ads Consultation: Providing expert consultation on the most effective Google Ads campaigns to run, directing traffic to relevant landing pages and maximizing return on ad spend for various services, including StemWave.
• New Service Marketing Consultation (StemWave): Developing marketing strategies and guidance to effectively promote their new StemWave therapy to their target audience.

03. The Result

The implementation of these strategies delivered significant improvements for CoreFunction Chiropractic:

• Increased Lead Conversion: The optimized website with integrated Google Reviews fostered greater trust and credibility, leading to a noticeable increase in lead conversion rates from website visitors.
• Targeted Lead Generation for New Services: The dedicated landing pages and strategic Google Ads campaigns effectively drove qualified traffic to service-specific pages, generating targeted leads for services like StemWave therapy.
• Enhanced Local Visibility: Google Local Service Ads improved their visibility in local search results, connecting them with potential patients actively seeking chiropractic care in their area.
• Effective Marketing of New Services: The consultation on marketing their StemWave therapy provided them with a clear roadmap to effectively reach and attract patients interested in this innovative treatment.