Stop Working Too Many Hours: Scale to $1M
You don't need to be the "best" adjuster to build a 7-figure practice—you need the best systems. Dr. Chase Dyess, owner of Trinity Chiropractic, reveals the simple procedures, scheduling hacks, and mindset shifts that allowed him to scale to over $1 million in revenue (and maintain it for a decade).
Episode Details
Many chiropractors believe the path to high earnings is becoming a better clinician or adding complex services. Dr. Chase Dyess, owner of Trinity Chiropractic (voted Best Chiropractic Practice for six years running), disagrees.
In this episode, Dr. Dyess argues that scaling to 7-figures isn't about the adjustment technique—it's about the experience. He breaks down his "Four Seasons vs. Super Eight" philosophy , explaining why patients pay a premium for the way a practice feels, smells, and operates, not just the clinical result.
Dr. Dyess opens his playbook on the simple systems that allowed him to stop trading time for money, including:
- The "No-Chatter" Schedule: How to use subjective check-in kiosks and specific table protocols to keep appointments efficient without making patients feel rushed .
- Hiring for Longevity: The specific personality types he looks for now (hint: it's not the high-driving entrepreneurs) to build a stable, long-term team .
- Value-Based Pricing: Why charging per visit is a "negative loop" and how to confidently sell high-ticket care plans based on results, not time .
If you are tired of chaotic schedules and want to build a reproducible, high-profit business that runs like clockwork, this episode is for you.
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Key Takeaways
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$7-Figure Chiro Practice: The System That Runs Itself
"If you have no money, you have no mission." Dr. Jesse Jacobs, founder of FreeForm Chiropractic, reveals how he built a $7-figure, 9-location practice by shifting from "healer" to "CEO." Discover why "skill doesn't scale" (but systems do) and how to pass the 90-day test that proves you own a business, not just a high-paying job.
$7-Figure Chiro Practice: The System That Runs Itself
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The Introvert's Guide to Scaling a 10 Clinic Chiropractic Business
Do you have to be an extrovert to build a massive chiropractic business? Dr. Tony DeRamus, an admitted introvert, explains how he scaled Sandstone Chiropractic to 10 locations. He shares why he treats his company like a "professional sports team" (not a "family") and the $1 million revenue rule you must hit before opening your second clinic.
The Introvert's Guide to Scaling a 10 Clinic Chiropractic Business

The Future of Chiropractic is Integrated Care
The episode with Dr. Joe Denke reveals how a medically integrated model is the future of chiropractic, providing a blueprint for legally adding advanced medical services and staff (like NPs/MDs) to transform a traditional practice into a high-multiplier asset capable of generating substantial profit and securing the owner's early retirement.
The Future of Chiropractic is Integrated Care
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