$7-Figure Chiro Practice: The System That Runs Itself

For most chiropractors, there's a hard ceiling. You can be the best adjuster in the world, but you'll eventually get trapped—handcuffed to your practice, unable to take a vacation without everything grinding to a halt.

In this episode, Dr. Jesse Jacobs of FreeForm Chiropractic (currently opening his ninth location) delivers the hard truth: to build a scalable, 7-figure practice, you must be a better business person than you are a chiropractor.

Dr. Jacobs argues that "skill doesn't scale, but systems do". He shares his evolution from a "farmer doctor" focused only on patients to a CEO focused on "people, process, procedures, and performance."

We dive deep into the essential systems for a practice that runs itself, including:

• The 90-Day Test: What happens if you leave your practice for 90 days? If it doesn't grow without you, you don't have a business—you have a job.

• Data Over Drama: How "low data = high drama." Dr. Jacobs explains why he tracks net profit and margins, not just top-line revenue.

• Culture & Core Values: Why he hires for core values (not resumes) and how he built a culture so strong it weeds out bad hires within a week.

• Simplicity Scales: He shares the $200k lesson he learned from bailing on medical integration and why "in order to scale, you must simplify everything."

If you're ready to escape the "founder dependence" trap and build a business that gives you true freedom, this episode is your blueprint.

Ready to apply these principles? Start by tracking the right numbers. Download our FREE High-Performance Marketing Metrics Dashboard.

Want a marketing system that scales with you? Book a call with the ChiroX team today.